The goal of search engine optimization (SEO) is to achieve a higher ranking on search engines such as Google.
The question now is how to improve your website’s search engine rankings.
Relevant content is critical for your business, and the pages are keyword-optimized.
As a result, our strategy for achieving our customers’ objectives is to develop meaningful, outcome-oriented content.
We take the time to get to know your company and create content that is optimized for organic search.
It comprises potential inquiries from your target customer, as well as their problem points and answers.
While developing an SEO strategy for you, we take all of these elements in mind.
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Benefits of Search Engine Optimization
Do you want a professional website for your business to increase brand awareness & reach?
We got you covered!
Higher ranking websites are considered trustworthy and high-quality by users. It boosts your business credibility over your competitors.
Cost Effective Traffic
The traffic generated via paid campaigns often comes with a worth, in contrast, search engine optimization gives you high-quality traffic organically without spending any money on promotion.
Supports your website content
By doing proper search engine optimization, it can support your content marketing efforts as well.
Maximizes PPC campaign success
When your website ranks well on search engines and you run PPC campaigns on top of it, it shows potential visitors that you’re credible and not just throwing away money.
Gives you competitive advantage
Investing in search engine optimization often results in outranking your competition and hence gaining market share.
Helps reach more people
Target specific keywords and ranking high on them often gives you the advantage of getting attracted by more prospects who may be interested in doing business with you.
Rank Better in Local Searches
Nearly 82% of local searches done on mobile lead to conversions. So, local search optimisation can help attract those ready to buy.
Improves Website Usability
Search engine optimization is all about making your website search engine friendly, but it also results in proper structuring of your website, making it easier to navigate and work with.
Improves User Engagement rates
Since SEO makes your website search engine & user-friendly, it helps you attract quite a number of traffic, resulting in reduced bounce rates, longer session duration and increased conversions.
Our Approach to Search Engine Optimization
Learn about our process in Search Engine Optimization and Ranking
- Technical Search Engine Optimization
- Keyword Research Process
- On-Page Search Engine Optimization
- Link Building Strategy
- Analytics and Research
-Setting up Analytics
-Setting up search engine optimization plugins
-Submitting the website for search engine indexing
-Checking the mobile-friendliness of the website.
-Creating a buyer persona for the business
-Creating a keyword strategy for the website and its contents
-Brainstorming for keyword ideas
-Narrowing down the keyword list to create a list of target keywords
-Reviewing top ranking pages for each target keyword to check the content quality of the competitors.
-Choosing one keyword per page based on the relevance of the content
-Creating title tags search engines loves
-Creating URLs of best practices
-Creating descriptive and eye-catching meta description
-Optimizing the website for the Google Image Search results
-Reducing bounce rates by organizing the content in a proper format
-Including keywords in heading tags to make the content more relevant in search results
-Adding external or outbound links in the content
-Adding internal links in the content to interlink the website as much as possible
-Creating detailed and long content wherever possible to boost social sharing and presence
-Double checking everything to check for errors or improvements
-Creating quality content worth high-quality “do-follow” backlinks which can come naturally.
-Analysing competitors’ backlinks, rankings, and traffic. Checking which websites have provided them with a backlink and listing out quality “do-follow” backlinks
-Maximising links for SEO campaigns by reaching out to authoritative links and sources and using a cold email strategy to reach out to their authors or owners.
-Researching and creating more content that generates links and social shares on auto-pilot
-Analysing the change in the organic traffic of the website
-Analysing the top contents that got organic traffic on the selected month to get an idea of the content trends
-Analysing the worst performing contents on organic traffic and researching the content
-Tracking the total number of backlinks generated on the selected month and analysing the top contents that got backlinks
-Creating or improving website content based on the analytics data