I know this is the question that many of you have when considering a website for business. Let me tell you that you are not the only one who is thinking about Marketplaces vs Own website. Many people believe that they do not need a website because they already have an online presence on platforms such as Amazon, Just Dial, Zomato, Swiggy, and others. So you’re already listed on a third-party marketplace; should you be concerned if something goes wrong in the future? Should you be concerned about your future if they change their policies? Aside from this, what else do you need to do to sustain and grow? Let’s find out.
Often, I found that people are serious about growing their business online. To be honest, they are hesitant to create their own website. Yes, you heard me right when I say that they believe it is a waste of money. Most so-called growing businesses believe that investing in a website is a total waste of money.
This article is for business owners, entrepreneurs, and e-commerce enthusiasts who want to grow virtually and differentiate themselves from the competition. Stay tuned until the end if you are serious about growing your business in the long run.
I don’t blame them because they are very serious about expanding their business. The issue is that they are unsure how it will benefit their business. They consider a website to be a useless tool that will generate no profit.
Advantages of marketplaces vs own website :
Let’s talk about how being in the market place will benefit you.
Pros of Market Places:
If you are listed on the market place, you have a readymade platform to begin your business. Here, you must concentrate entirely on the product. You should not be concerned about the rest. These platforms are simple to use, and even if you are not a tech savvy individual, you can easily upload products. Let’s take a look at some of the other advantages as well.
Huge Customer Base:
If you are in the market place, you should not be concerned about getting clients. Because of its large customer base. Amazon.com has a large customer base because many people visit them every day. So, even if you’re just starting out, you don’t have to worry about how to bring in clients.
Talking about Marketplaces vs Own website, the website that the market place offers it is SEO-friendly. You don’t have to worry about writing content time to time which is SEO-friendly. It is being well cared for.
Low Investment :
It is a low-cost investment because you pay a set fee and receive a bundled service. It is similar to a branded showroom where you display your products, so you do not need to be concerned about the infrastructure or the customer. Here everything is taken care by the marketplace you only have to deal with the customers coming in.
No Making or Management Cost:
You do not need to spend any money on management. The marketplace handles all management and marketing. So basically we get your hand free from any management task.
No need to create marketing strategies:
Members are not required to develop marketing strategies because management and marketing are handled by the market place.
Advantages of having Website / E-commerce Store
Your Own Property :
So when we talk about marketplaces vs own website, later is your own property , you the owner for example Kartafol.com. You can design according to your preferences. As you design your own home entirely as you want. You do not need to adjust being in a rented house.
No Selling fees or Capping :
There is no membership fee, you need to pay it to a third party. You also don’t have to pay anyone a commission. You will keep all profits made here; there will be no revenue sharing.
This is a crucial point. You can’t brand yourself if you don’t have a website. While branding is essential for growth, sustainability, and differentiation from the competition.
So, if you are serious about growing your business in the long run, you should have a website in place along with a branding strategy. Graphic elements and content are important for successful website branding. The logo and colour schemes convey information about your company as well.
Customer Acquisition :
Customer acquisition is simple once a customer visits your website.
Because there aren’t many competitors in one location, such as the marketplace. You can use Google ads, Facebook ads, and other marketing strategies to increase website traffic and conversion.
Better Control and Authority:
Certainly, it provides greater authority and control over the business. As you develop policies and strategies to achieve your vision. You can also use various methods to acquire clients. You can run the ads by creating landing pages.
Analytics and Insights:
You can configure analytics and insights. It gives you a good idea of how customers visit and behave on your website. This allows you to analyze and plan your future strategies. It tells you how many people visited the website, how long they stayed on which pages, and other similar information.
Creating an Email List:
This is a very strong point. Comparing marketplaces vs own website, there is a large crowd in the marketplaces. Even if you are doing well there, you have no database of clients who have previously interacted with or purchased from you.
Having an email list allows you to contact clients who have previously interacted with you in any way.
Design & run your own marketing campaigns:
Getting SEO work and a social media following takes time. You can use paid advertising to get quick results. There are several advertising platforms available, but the most popular are Google ads and Facebook ads.
Google ads are designed to reach people who have expressed an interest in your products or services. As a result, targeting the right audience is critical in this case.
Facebook ads can be used to build brand awareness, target the right audience, generate leads, and promote your app, among other things. The appropriate audience should be chosen based on interest and demographics.
It is preferable to start with a low budget, measure the effectiveness of your campaigns, and then increase your budget once the ROI is visible. You can test and try new methods from time to time
Create and Publish Content :
Creation of relevant, in-depth, and valuable content is an asset of a website if done correctly. It can be used as a sales tool too. So, in order to attract and engage clients, relevant contacts can be written and published. One of such examples are blog.
You can create a community of like-minded people in a specific niche who are interested in your products or services. These are the people who have faith in you. You can take feedback from them time to time on any product or service. There will also be more engagements here. They are also a significant asset to the system.
Book meetings online :
Your clients can book online meetings with you by checking your schedule and availability on your website. Aside from that, there is a lot that can be done on the website, such as course creation and networking.
Which is preferable: Marketplaces or Own Website?
As discussed in this blog, being on Marketplace and having your own website both have advantages and disadvantages. What should your strategy be in such a case? In fact, we recommend the Hybrid model because the two approaches are different and provide different services.
Being on Marketplaces is a good place to start and grow because they provide convenient functions. A lot of things are being taken care of, which is important, especially when you are just starting out. . You do not have to be involved in multiple activities at the same time.
Having your own website, on the other hand, is critical for long-term success. Especially if you want to stay ahead of your competition and grow in the long run. If you want to become a brand, you should also get a website.
Having trouble finding a visually appealing and responsive website at an affordable price? Please contact us at supp[email protected] or schedule a free 30-minute consultation call.